The WhatsApp Business API in India, Made Simple
What the Official WhatsApp Business API is, how it differs from the free app, what it costs, and how to get your business live on it in about 10 minutes — with Converzo, an official Business Solution Provider.
What is the WhatsApp Business API?
The WhatsApp Business API (officially the WhatsApp Business Platform) is Meta's official way for businesses to send, receive, and automate WhatsApp messages at scale. It has no chat screen of its own — instead it connects to a platform like Converzo, an official Business Solution Provider (BSP), which layers on chatbots, broadcast campaigns, a shared team inbox, analytics, and integrations.
It's designed for businesses that have outgrown replying by hand on a phone: growing D2C brands, agencies, clinics, schools, real-estate teams, and any business that wants to sell and support customers on the world's most-used messaging app.
API vs. the free WhatsApp Business app
The free WhatsApp Business app runs on a single phone and is meant for one person answering chats manually. The API is built for teams and automation:
- Multiple agents handle one WhatsApp number at the same time.
- Chatbots & automation reply instantly, qualify leads, and book appointments 24/7.
- Broadcast campaigns reach thousands of opted-in contacts with rich media — not the app's tiny broadcast lists.
- Integrations connect your CRM, e-commerce store, and payment gateway via webhooks and REST APIs.
- Analytics track delivery, opens, replies, and revenue in real time.
How to get the WhatsApp Business API
You get access through an official BSP — there's no direct sign-up for most businesses. With Converzo you'll need a Meta Business account, a phone number not currently active on regular WhatsApp, and business verification. We handle the technical setup and registration for you.
What it costs
There are two separate costs. First, your Converzo subscription, which starts at ₹499/month and includes the platform, onboarding, and support. Second, Meta's per-conversation charges: Meta bills per 24-hour conversation — approximately ₹1.09 for marketing and ₹0.145 for utility/authentication conversations. Converzo passes Meta's charges through at zero markup, so you pay Meta's exact rate. See the full breakdown on our pricing page.
The green tick
The green tick — the official business account verification badge — is granted by Meta based on your brand's notability and applied for through your BSP. Converzo submits and manages the green tick application for you as part of onboarding.
Live on the API in 10 Minutes
No developers, no waiting weeks. Converzo gets your business onto the Official WhatsApp Business API fast.
Sign Up & Verify
Create your Converzo account and connect your Meta Business account. We guide you through business verification.
Connect Your Number
Register a phone number to the API — new, or an existing one freed from regular WhatsApp. We verify it in minutes.
Start Messaging
Build chatbots, launch broadcasts, and route chats across your team — all from one dashboard.
Common Questions.
The WhatsApp Business API (WhatsApp Business Platform) is Meta's official way for businesses to send, receive, and automate WhatsApp messages at scale. Unlike the free WhatsApp Business app, it has no chat interface of its own — it connects to a platform like Converzo (an official Business Solution Provider) that adds chatbots, broadcasts, a shared team inbox, and integrations.
The WhatsApp Business app is free, runs on a single phone, and is meant for manual replies by one person. The API is built for teams and automation: multiple agents on one number, chatbots, broadcast campaigns to opted-in contacts, CRM and e-commerce integrations, and analytics — none of which the app supports.
You apply through an official Business Solution Provider (BSP) like Converzo. You need a Meta Business account, a phone number not currently active on regular WhatsApp, and business verification. Converzo handles the setup and gets you live on the Official WhatsApp Business API in about 10 minutes, with no coding required.
There are two costs: your Converzo subscription (from ₹499/month) and Meta's per-conversation charges. Meta bills per 24-hour conversation — roughly ₹1.09 for marketing and ₹0.145 for utility/authentication conversations. Converzo passes Meta's charges through at zero markup, so you pay Meta's exact rate.
Yes. The number you connect to the API cannot be active on the regular WhatsApp or WhatsApp Business app at the same time. It can be a new number or an existing one you first delete from WhatsApp — it must be able to receive an OTP for verification.
The green tick (official business account verification) is granted by Meta based on brand notability and is applied for through your BSP. Converzo submits and manages the green tick application for you as part of onboarding.
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